About this Major

In this major students learn about the marketing of products, services and ideas. It presents essentials for operating in small businesses, corporate settings, and not-for-profit organizations. Students also learn how to create marketing content including; graphics, videos, podcasts, and blogging.  The course emphasizes learning through doing. Students work on special projects or internships. Careers in this field include; social media, content marketing, sales, promotions, brand management, research and human resources, customer service.

Licensures/Certifications

  • Microsoft Office Specialist: Word, Power Point and Excel
  • YouScience Industry Certification: Marketing Fundamentals, Digital Marketing, Influencer and Content Marketing

*One certification paid by Francis Tuttle. Additional, optional certifications are available at student expense.

At A Glance

Open To

High school juniors and seniors, adult students

Campus

Rockwell

Total Hours Required

480

Length

  • Full-time: 5 months of instruction
  • Part-time: 10 months of instruction
  • Program length may vary based on progress rate and/or summer school attendance

Times

Daytime classes, two sessions: Monday — Friday

  • 7:55 a.m. to 11:00 a.m.
  • 12:30 p.m. to 3:35 p.m.
  • High school students and part-time adults enroll in either the AM or PM session. Full-time adult students enroll in both sessions.

Courses

  • Modern Marketing Capstone 120 hours
  • Marketing Fundamentals 120 hours
  • Business Communications 60 hours
  • Fundamentals of Technology 120 hours
  • Social/Digital Marketing 60 hour

Tuition & Costs

Costs for High School Students

Licensures/Certifications

  • Microsoft Office Specialist: Word, Power Point and Excel
  • YouScience Industry Certification: Marketing Fundamentals, Digital Marketing, Influencer and Content Marketing

*One certification paid by Francis Tuttle. Additional, optional certifications are available at student expense.

Costs for In-State Adult Students

Costs for Out-of-State Adult Students

Employment & Outcomes

Salary Range

$8 - $18

per hour

Pass Rate

93%

Pass Rate

Employment Opportunities

Graduates of this program are qualified to work for:

Call centers, insurance companies, health agencies, schools, educational facilities, oil companies, small businesses, corporations, government agencies, retail stores, non-profits, telecommunication companies, outside sales, entertainment organizations, sports arenas and organizations, advertising agencies, marketing firms or marketing departments, entrepreneur/business owner, and media outlets

Marketing Major Photo 2

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