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Business Marketing and Management

Unlock your potential and transform your ideas into reality by building and marketing your own business.

Business Ownership equips aspiring entrepreneurs and small business owners with the knowledge, skills and strategies needed to establish and grow successful business ventures. Students are provided a structured framework and guidance to navigate entity formation, legal considerations, financial planning, management, and marketing.

To learn more about our current high school business owners visit our website at:

Modern Marketing is for students who want to develop an in-depth marketing plan for their business or for those interested in the field of marketing. Students in this program not only learn fundamental marketing concepts; product, place, price, promotion, but they learn how to leverage the latest social media techniques and digital tools to create content. Students develop a strategic approach to content planning, execution, and measurement. 


Employment Opportunities

Call centers, insurance companies, health agencies, educational facilities, small businesses, corporations, governmental agencies, retail stores, non-profit organizations, telecommunication companies, entertainment organizations, sports arenas and organizations, advertising agencies, marketing firms or departments, and entrepreneur/business owner.

Marketing Success

View All Success Stories
Sam Kem Marketing Success Story

Samuel Kem

Marketing and Professional Services student

"I love the hands-on [aspect] in all of the classes, and how our teachers are very focused on real-world aspects of learning and teaching us how we're actually going to use this in the real world in helping us get a job."

Read Full Story about Samuel Kem
Ellie Roberts Marketing Success

Ellie Roberts

Marketing and Professional Services student

"I see me being a big executive somewhere, like Disney or YouTube; really in that entertainment business and implementing it into the outside world ... I have such a big plan now because of Francis Tuttle."

Read Full Story about Ellie Roberts

Business Marketing and Management Majors

About this Occupation

Careers in marketing and business are available in a variety of settings including corporate environments, small businesses, home-based businesses and entrepreneurial roles. Local or out-of-state travel may be required. The work environment is multi-faceted and often changing. For success in this career, motivation, initiative, creativity, flexibility, self-direction and the ability to sell ideas through formal presentations are all must-haves.


More than half of respondents said their marketing budgets would increase in 2019, according to a McKinley Marketing Partners survey

Learn from Experienced Instructors

Natalie Jordan

Business Marketing and Management Instructor

Natalie Jordan is a Business Marketing and Management instructor at the Rockwell Campus.