Business Marketing and Management
Unlock your potential and transform your ideas into reality by building and marketing your own business.
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Programs and Classes
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Programs
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Business Marketing and Management
Business Ownership equips aspiring entrepreneurs and small business owners with the knowledge, skills and strategies needed to establish and grow successful business ventures. Students are provided a structured framework and guidance to navigate entity formation, legal considerations, financial planning, management, and marketing.
To learn more about our current high school business owners visit our website at: https://www.ftrockwelldeca.com/student-owned-businesses
Modern Marketing is for students who want to develop an in-depth marketing plan for their business or for those interested in the field of marketing. Students in this program not only learn fundamental marketing concepts; product, place, price, promotion, but they learn how to leverage the latest social media techniques and digital tools to create content. Students develop a strategic approach to content planning, execution, and measurement.
Employment Opportunities
Call centers, insurance companies, health agencies, educational facilities, small businesses, corporations, governmental agencies, retail stores, non-profit organizations, telecommunication companies, entertainment organizations, sports arenas and organizations, advertising agencies, marketing firms or departments, and entrepreneur/business owner.
"We knew we wanted to do something to help the community." - Mia Oates
Read Full Story about Clothing Drive
Marketing and Professional Services student
"I love the hands-on [aspect] in all of the classes, and how our teachers are very focused on real-world aspects of learning and teaching us how we're actually going to use this in the real world in helping us get a job."
Read Full Story about Samuel Kem
Marketing and Professional Services student
"I see me being a big executive somewhere, like Disney or YouTube; really in that entertainment business and implementing it into the outside world ... I have such a big plan now because of Francis Tuttle."
Read Full Story about Ellie Roberts
Marketing and Professional Services graduate
"The best feeling for me is finishing a job and seeing the customer is happy. You did this, your company did that; it's just a good feeling."
Read Full Story about Conner Flanagan
Business Marketing and Management Majors
About this Occupation
Careers in marketing and business are available in a variety of settings including corporate environments, small businesses, home-based businesses and entrepreneurial roles. Local or out-of-state travel may be required. The work environment is multi-faceted and often changing. For success in this career, motivation, initiative, creativity, flexibility, self-direction and the ability to sell ideas through formal presentations are all must-haves.
58%
More than half of respondents said their marketing budgets would increase in 2019, according to a McKinley Marketing Partners survey
Learn from Experienced Instructors
Natalie Jordan
Business Marketing and Management Instructor
Natalie Jordan is a Business Marketing and Management instructor at the Rockwell Campus.